Govt. assisted retails stores are to be opened across the country. These stores will be branded as ‘Jan Aushadhi’ and it will be operated 24x7 and these will be self-sustained units but will operate closely with Govt. health units initially. Bureau of Public Enterprises will streamline the process in consultation with state governments and NGO’s.
Current plan is to launch 20-40 JA stores across states. A clear picture will emerge later next month. The USP of these stores will be that they will sell unbranded medicines which will be substantially cheaper. (eg. New generation anti-biotic costs Rs.150 in private will cost Rs.30 here)
Some factors that could undermine this process could be bureaucratic delays and lack of clear substitution for branded medicines.