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Dr.Reddy Laboratories to focus on domestic sales

Dr.Reddy Laboratories which has been ranked 13th in terms of domestic sales is bringing its focus to improve its ranking. The company had been amongst the top ten few years back and lost it due to lack of focus. It plans to launch new therapeutic products in popular segments like cardiovascular, dermatology and diabetes and plans to strengthen its northern and eastern markets. The current Indian domestic market is estimated at Rs. 550,000 million and Dr.Reddys have a 2.7 % market share.

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