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Ozone Ayurvedic to invests more in new product


Ozone Ayurvedic, the FMCG division of Ozone group has plans to invest Rs. 500 million in R&D to develop new formulations in skincare. It is deploying segmentation strategy in a successful way. For eg. It is launching its brand ‘Nomarks’ for different age category. It is also looking at introducing products at affordable range of Rs.10 and Rs.70 and new products like oil free sun-screen lotion, anti-acne face pack, no pimple no marks face cream etc., The company has 3 plants each at Assam and Himachal Pradesh and also organic farms in Assam and in Haryana. It has Kiran Bedi as its brand ambassador.

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